With even more advanced multi media services becoming available, the types of services used will be more innovative. Digital Natives have an inherent understanding of digital technologies, as they’ve been integrated into their lives since early childhood.
For digital natives, the internet, mobility, and related technologies have always been available. Networked media and communication make up the foundation of their lives.They are used to the immediacy of hypertext, downloaded music, phones in their pockets – which are on 24/7; a library on their laptops/ computers, and connectivity anytime, anywhere.
According to French polling institute BVA published an enlightening survey of this generation: between 18-24 years of age, born with a mouse and a keyboard, and now permanently tied to their smartphone. All of it shaping their vision of an unstable world. The study is titled GENE-TIC for Generation and Technology of Information and Communication.
A typical 21-year-old has, on average: sent and received 250,000 e-mails, instant messages, and SMS (short message service) text messages used a mobile phone for 10,000 hours played video games for 5,000 hours spent 3,500 hours social networking online.
This higher level of experience, knowledge and information resulting from consistent use of digital media has also impacted purchasing behaviors, as consumers become increasingly educated and empowered. The changing nature of human relationships is second nature to some, and learned behavior to others.