Week 2: Understanding Digital Natives

With even more advanced multi media services becoming available, the types of services used will be more innovative. Digital Natives have an inherent understanding of digital technologies, as they’ve been integrated into their lives since early childhood.

For digital natives, the internet, mobility, and related technologies have always been available. Networked media and communication make up the foundation of their lives.They are used to the immediacy of hypertext, downloaded music, phones in their pockets – which are on 24/7; a library on their laptops/ computers, and connectivity anytime, anywhere.

According to French polling institute BVA published an enlightening survey of this generation: between 18-24 years of age, born with a mouse and a keyboard, and now permanently tied to their smartphone. All of it shaping their vision of an unstable world. The study is titled GENE-TIC for Generation and Technology of Information and Communication.

A typical 21-year-old has, on average: sent and received 250,000 e-mails, instant messages, and SMS (short message service) text messages used a mobile phone for 10,000 hours played video games for 5,000 hours spent 3,500 hours social networking online.

This higher level of experience, knowledge and information resulting from consistent use of digital media has also impacted purchasing behaviors, as consumers become increasingly educated and empowered. The changing nature of human relationships is second nature to some, and learned behavior to others.






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Week 2: Understanding Digital Natives

Week 1: The Communications Revolution

Webspace is changing people’s life. The networked information infrastructure that blends computing and communications is the largest construction project in human history. The production and the distribution of goods changed fundamentally as complex global supply chains changed where and how the world undertook these functions.

The global communication became the dominant share of the world’s output, and all these activities grew markedly more global, more information intensive, and more communications intensive. The technology and communication revolution we first specify three long-term trends that revolutionized the ICT infrastructure.

The Internet revolutionized the architecture and underlying capacity of the network. In 1439, the printing press created the first communications revolution by freeing people from memorizing information which allowed them to use brainpower to create things instead.By 1994, the Internet swamped commercial email services. In August 1995, Netscape went public, the first popular product to allow easy Internet connection and web browsing.

We’re fortunate to be living in this time in history, the time of another important communications revolution.








Week 1: The Communications Revolution