Week 9: Social Media and Politics

Social media tools including Facebook,Twitter and Youtube allow politicians to speak directly to voters without spending a dime. Using those social media allows politicians to circumvent the traditional method of reaching voters through paid advertising or earned media.

As time fly, social media become more and more popular. It has become fairly common for political campaigns to produce commercials and publish them for free on YouTube instead of, or in addition to, paying for time on television or the radio.

The social media users who talk about politics on a regular basis are the most likely to use social media for civic or political purposes. And the social media users who have firmer party and ideological ties—liberal Democrats and conservative Republicans—are, at times, more likely than moderates in both parties to use social media for these purposes.

Some of these activities are more likely to be pursued by younger social media users compared with the social media users who are ages 50 or older. Younger users are more likely to post their own thoughts about issues, post links to political material, encourage others to take political action, belong to a political group on a social networking site, follow elected officials on social media, and like or promote political material others have posted.


How does social media use influence political participation and civic engagement? A meta-analysis


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Week 9: Social Media and Politics

Week 8: Extended Interactivity: User-generated Content

User-generated content (UGC) is defined as any form of content such as blogs, wikis, discussion forums, posts, chats, tweets, podcasts, digital images, video, audio files, advertisements and other forms of media that was created by users of an online system or service, often made available via social media websites.

There is a long history of audience involvement in news production, from letters to the editor and readers’ photos, to radio and television phone-ins, and texts from viewers being shown at the bottom of the screen.

For many producers and editors, user generated content is seen – and often treated – as a continuation of this tradition. However, there are two key features of user generated content online that make it a qualitatively different proposition.

Firstly, unlike print and broadcast, on the web users do not need to send something to the mainstream media for it to be distributed to an audience: a member of the public can upload a video to YouTube with the potential to reach millions. They can share photos with people all over the world. They can provide unedited commentary on any topic they choose, and publish it, regularly, on a forum or blog.

In redeploying resources from print to online, newspapers not only have altered longstanding patterns of news production, but they also have opened the “gates,” in many cases, to user-generated content—enabling, if not always embracing, such things as comments, photos/videos, reader blogs, and even reader-assembled news articles. This evolving spectrum of user contributions to news content can be generically referred to as “citizen journalism” .What arises, then, is a tension for newspaper journalism in the 21st century: the practical logic of building participatory platforms to attract greater communities of users, for economic survival as well as to foster greater civic dialogue, against the professional logic of retaining authority over information flow.


What is User Generated Content?


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Week 8: Extended Interactivity: User-generated Content

Week 7: Gaming and Other Computer Use for Entertainment

Today’s consumers enjoy having an exciting world of interactive entertainment at their fingertips. From playing games online, to first-person shooter games on their video game console, to becoming heavy users of social games on their tablets and smartphones, gamers now spend more time playing games than streaming movies or television shows to their computer, phone, and game consoles.

One of the key differences between a console and a personal computer are the input devices used to play the game. A personal computer mainly makes use of a keyboard and mouse or even a touch screen, whilst a console will use a dedicated gamepad or other device.

Many video games are aimed for young adults and so could be criticized for isolating you from family and friends for many hours. In China, more and more young people playing video games for hours. Those young adults’s behavior become more and more strange. And not go to school, become angry, and always fight with people. They assume they are the hero in video games. That makes more problem teenagers in the society. Parents should control what their kids are playing.




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Week 7: Gaming and Other Computer Use for Entertainment