Week 15: Term Paper Due

Effects of Product Placement in Movies on Young Adults

Abstract

The study will explores the effect that product placement in movies has on young adults. Many aspects of the American culture have been connected to advertising, marketing, and consumption, making it difficult to find any other form of discourse or ideas that are not connected to consumption or branding. The determination of cause and effect is complicated with advertising and consumption. Complaints filed with the Federal Trade Commission by health groups on cigarette advertisements claim that the advertisements entice those below 18 years old, influencing them to smoke and drink. Product placement in movies makes viewers’ attitudes and beliefs about those products more popular and acceptable and has a dose-response relationship with adolescent bad behavior. This study looks at product placement in movies and its influence on young adults.

 

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Week 15: Term Paper Due

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